GoodStartsWithG

And good is also what we put in our General Mills Big G Cereals. Like golden whole grains and great-tasting genuine ingredients.

We put great care and love into making cereals that taste amazing and are good for you—so you can enjoy even more good G stuff like giggling, giving, grooving and more! So let’s celebrate all the good that starts with G, inside our cereals and in your day.

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OUR PRODUCTS

With 40+ delicious, whole grain cereals to choose from, General Mills Cereal has a bowl for everyone.

OUR FOOD PHILOSOPHY

Over the last century, General Mills Cereal has been your grain, your fiber, your breakfast, and so much more. Whether it’s by the spoonful, or the handful—in the morning, after school or at night— we believe your favorite cereals should be equal parts goodness, wholeness and deliciousness. It’s why we make cereal that offers something for everyone—each providing more to love in every bowl.

 

WHY WHOLE GRAIN

Every General Mills Big G cereal brand is made with whole grain, delivering important nutrients in every bowl—giving you the perfect jumpstart to your morning.