OUR FOOD PHILOSOPHY

We are committed to making great-tasting cereals that provide nutrition in every spoonful. We offer a variety of cereals for every member of the family with whole grain goodness and simple ingredients, as well as 15 different gluten-free choices; 19 cereals with a good source of fiber; and so much more.

DELICIOUS INGREDIENTS

We believe taste is best served using real ingredients for delicious flavor. As in real cinnamon in Cinnamon Toast Crunch, actual honey in Honey Nut Cheerios, and 100% real cocoa in Cocoa Puffs.

That’s also why we were the first to remove artificial flavors and colors from artificial sources from most of our cereals, and why our cereals are made without high fructose corn syrup.

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FREE OF GLUTEN. FULL OF CHOICES.

We believe our breakfast cereals should be enjoyed by all. That’s why we offer more than 15 different gluten-free cereals, each with an assortment of tastes and nutritional benefits. Our commitment to providing gluten-free options started with Rice Chex in 2008, and now includes Cheerios and Lucky Charms.

Learn about the process used in removing gluten from Cheerios and Lucky Charms, along with some crowd-pleasing gluten-free recipes by Cheerios and Chex.

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MORE FIBER FOR MORE BEING

A good source of fiber in the morning goes to great lengths to give you the breakfast you need for a productive day. Along with packing an enriching, delicious taste—it contributes to maintaining a healthy diet and a healthy you.

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PACKED FULL OF VITAMINS AND MINERALS

Getting growing kids to meet their daily recommended vitamins and minerals can be full of growing pains. A bowl of General Mills Big G Cereal with milk is a leading source of whole grain, plus essential vitamins and minerals—making every spoonful a bite in the right direction.

A BOWL FOR EVERYONE

We know sugar is a concern for parents, and that’s why we believe in providing a range of options that kids love and parents can feel great about.

Since 2004, we have lowered sugar levels in our top selling kid-advertised cereals, including Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, Reese’s Puffs, Cocoa Puffs, Golden Grahams, Cookie Crisp and French Toast Crunch.