WHY WHOLE GRAIN?

We believe in the wholesome goodness of whole grains. That’s why the first ingredient in all of our General Mills Big G cereal brands is 100% whole grain from oats, wheat, rice or corn. Because whole is the best way to keep in the nutritional goodness of the grain.

Today, General Mills has more ready to eat cereals that are whole grain 1st ingredient than any other cereal producer in the U.S.

WHOLE GRAIN GOODNESS

Grains provide key nutrients in the diet, especially whole grain. Whole grain cereal provides vitamins, minerals and fiber.

Eating more whole grain as a part of a healthy diet may help reduce the risk of some chronic diseases, such as heart disease.*

And did you know? Cereal is the #1 source of whole grain at breakfast and one of the best ways to get whole grain in your day.**

*Diets rich in whole grain foods and other plant foods, and low in total fat, saturated fat and cholesterol, may reduce the risk of heart disease.
**Centers for Disease Control and Prevention (CDC). National Center for Health Statistics (NCHS). National Health and Nutrition Examination Survey Data. Hyattsville, MD: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, [2011-12] [http://cdc.gov/nchs/nhanes].

WG
 
Oats-products

WHOLE GRAIN OATS

Rich in nutrients like fiber and protein, whole grain oats can be found in crowd favorites like Cheerios, Lucky Charms and more. To learn more about whole grain oats and additional Big G cereals that feature them, click below.

Wheat-packaging

WHOLE GRAIN WHEAT

Bringing whole grain to the breakfast table is part of General Mills’ heritage. In 1924, we introduced our first ready-to-eat cereal, Whole Wheat Flakes, later known as Wheaties. Today, we have a wide variety of delicious breakfast cereals with whole grain wheat as the 1st ingredient: Cinnamon Toast Crunch, Golden Grahams, FiberOne Cereals, Wheat Chex, Wheaties, Total, Raisin Nut Bran and Basic4.

 
Corn-products

WHOLE GRAIN CORN

Whole grain corn cereals are part of a nutritious meal that checks all the tasty boxes. Our variety of whole grain corn cereals include: Kix, Trix, Cocoa Puffs, and more.

Rice-packaging

WHOLE GRAIN RICE

As a source of fiber and naturally gluten-free grain, whole grain rice also includes B-vitamins and important minerals such as magnesium and phosphorus. Our variety of whole grain rice cereals include: Rice Chex and other Chex cereals.